Store staff and their background of human and digital training In addition to the human qualities (soft skills) that are indispensable for empathizing with customers and helping with purchases, shop staff today must possess a wealth of digital skills to effectively carry out their duties. They must know how to handle...

Voice and image recognition and, more recently, the generation of creative graphics and texts show us in an increasingly surprising way the capabilities of artificial intelligence, a technology that is finding applications in business environments, including the world of retail. Algorithms and intelligent systems promise to revolutionize the customer experience...