NRF 2024 Retail’s Big Show, one of the world’s most important trade fairs in the retail world, an opportunity for operators and industry experts to update and discuss strategies and innovation, concluded in New York in recent days. An event focused this year on the potential of AI and which saw, for the first time, the direct presence of BinHexS at the booth of XY Retail, a partner company, supplier of the eponymous cloud platform evolving POS systems in the fashion & luxury world.
The event of new opportunities at local level
An event with which BinHexS intended to show proximity to global customers who have entrusted it with the digital operation of stores on U.S. soil, which was complemented by a gala dinner, organized at the renowned Manhatta restaurant in collaboration with Temera (a partner company specializing in IoT solutions for the fashion and luxury markets) and an informal banquet christened “Dinner Conversation” in collaboration with XY Retail at STK Steakhouse Downtown for networking. Chosen occasions to talk about the future development of services, including through the investments that BinHexS has initiated to establish strong local presidia.
NRF 2024 is claimed a pivot event
NRF 2024 was confirmed as an important event to learn about trends and new technologies for the retail world through the opinions of outstanding speakers such as John Furner, CEO of Wallmart US, Steve Wiliams CEO of PepsiCo, Michelle Gass, CEO of Levi Strauss & Co.’s, Marc Benioff, CEO of Salesforce, analysts and academics who spoke in the conferences. Protagonist is AI, which, after much talk, is finally on its way to becoming a practical resource, an integral part in many of the retail solutions demonstrated.
AI as a central theme in retail in 2024
AI motivates and gives more value to data collection and analysis investments, promising to improve efficiency, reduce costs, increase sales, support predictive capabilities and supply chain optimization. Generative AI, in particular, promises to be able to add extra points on the fronts of understanding customer needs and building loyalty in multichannel relationships. The effective use of data proves to be strategic and a source of competitive advantage for the retail world, improving the experience per customer and enhancing the physical store as the last mile of an omnichannel relationship.
Support and global projects at NRF 2024
A trend that supports the demand for solutions capable of integrating data and retail processes in new omnichannel contexts. A commitment that also includes the area of payments with solutions capable of redefining the “in store” experience, as in the case of XY Retail, a unified commerce and POS platform technically redesigned for mobile and cloud environments. XY Retail, for which BinHexS is the sole partner with respect to service desk support and rollout projects on a global scale, is well suited to manage the entire store activity, encompassing decision support, stock, ordering and customer experience.
